Land O Lakes Removes Controversial Indian From Logo, Debuts New Look

Historical Background

Land O’ Lakes, a major dairy product producer, had utilized a Native American Indian image in its branding since its establishment in 1921.

Brand Image Change

Recently, Land O’ Lakes replaced its traditional logo with a landscape image, addressing criticism of its previous depiction, which some found racially insensitive.

Public Reaction

While the logo change garnered widespread praise, questions remain about its complete removal from all products. The new logo was unveiled during a February press release.

Innovative Packaging

In addition to the logo switch, Land O’ Lakes plans to introduce creative packaging featuring images of various farmers and the tagline “Farmer-Owned,” showcasing its commitment to diversity.

Company Values

The CEO emphasized the company’s dedication to diversity and fostering positive consumer connections through its farmer-owned model.

Mixed Reactions

The branding change elicited mixed responses on social media, with some commending the move while others criticized the use of the previous “butter maiden” image.

Implementation Timeline

The decision to change the branding was made in 2019, with the official transition set for 2020. Land O’ Lakes aims to complete the rebranding process by year-end.

Acknowledgment of Mistakes

Despite the longstanding use of the controversial logo, Land O’ Lakes demonstrated a commitment to rectifying its error and promoting inclusivity.

Leading by Example

The company’s proactive approach to addressing its branding misstep serves as a valuable lesson for other corporations, emphasizing the importance of acknowledging and rectifying mistakes.

Conclusion: A Step Towards Inclusivity

Land O’ Lakes’ decision to replace its outdated logo marks a significant stride towards inclusivity and cultural sensitivity, setting a positive example for the corporate world.

fuk

Related Posts

At 5 She Was Dubbed As The Girl With The “Most Beautiful Hair”, But Wait Till You See How She Looks Today

Due to her lengthy, beautiful curls, a young girl of five is gaining fame online with around 94,000 followers on Instagram. Mia Aflalo, a native of Tel…

Beef and Barley Soup

This hearty beef and barley soup is a classic comfort food that’s perfect for a chilly day. The rich broth, tender beef, and chewy barley make for…

Gang finds unusually spiky creatures in nest – takes a closer look and jaws drop when they realize what kind of animals they are – OMG

There is now hope for a species that was on the brink of extinction.   A group of researchers in Australia is thrilled after their efforts to…

Little-known mistakes and bloopers in Pretty Woman

Pretty Woman is one of those movies I can watch countless times — it never gets old or boring. But considering how many times I’ve seen it, it’s…

This Barber’s Trick Left the Cowboy Speechless—You Won’t Believe What Happened Next!

An old cowboy walks into a barbershop for a shave and a haircut. He tells the barber he can’t get all his whiskers off because his cheeks…

A Mom Upset After Finding Teacher’s ‘Warning’ Message On Her 7-Year-Old’s Daughter’s

Seven-year-old Alyssa received a worksheet from her teacher containing an admonishment in red ink, which read: “Stop writing your name in cursive. You have had several warnings.”…

Leave a Reply

Your email address will not be published. Required fields are marked *