The Argus Formula 107 belongs to a broader category of 110 film cameras, which were widely adopted due to their compact size. Unlike traditional 35mm cameras, which required bulky film rolls, 110 film came in small, easy-to-load cartridges. This made it a perfect choice for people who wanted to take snapshots without having to deal with the technicalities of handling film.

Features of the Argus Formula 107

• Compact Design: One of the key selling points of the Argus Formula 107 was its portability. It easily fit into a pocket or purse, making it ideal for spontaneous photography.
• Flash System: The camera features a built-in flash, a significant advancement at the time, enabling users to capture photos in low-light conditions. The flash bulb next to the lens was activated when required, adding to the versatility of the camera.
• Easy to Use: The camera’s simple design meant it was accessible even to beginners. With basic controls for focusing and exposure, users could point and shoot with minimal setup.
• 110 Film: The camera used 110 film, a format that offered ease of use with its compact cartridges. This was a perfect match for the Formula 107’s slim design, as it did not require the bulk of traditional film.

A Snapshot of the 1970s

Cameras like the Argus Formula 107 became an essential tool for documenting everyday life in the 1970s and 1980s. From family vacations to candid moments, the camera enabled ordinary people to preserve memories in a time before digital photography.

Although the 110 film format and pocket cameras like the Argus Formula 107 have since become obsolete, their legacy endures among camera collectors and enthusiasts of vintage technology. Today, they represent a nostalgic era in photography when capturing life’s moments became accessible to the masses.

The Legacy of Argus

Argus was a prominent brand in the world of photography throughout much of the 20th century. Known for affordable yet reliable cameras, it democratized photography in the post-war era. While the company no longer produces new models, vintage Argus cameras continue to be sought after by collectors, and they hold a special place in the history of American photography.

In summary, the Argus Formula 107 is a relic from a time when simplicity and portability were transforming the world of consumer photography. Its small size, ease of use, and the advent of 110 film made it a staple for capturing life’s memories during its heyday.