Wisconsin Dairy Queen Puts Up ‘Politically Incorrect’ Sign, Owner Stands By His Decision

Controversy at Dairy Queen: A Sign of Political Incorrectness

A note affixed to the front window of a Dairy Queen restaurant in Kewaskum, Wisconsin, has garnered attention and is currently trending online. The sign boldly proclaims the restaurant’s political incorrectness, highlighting its frequent use of holiday greetings such as “Merry Christmas,” “Happy Easter,” and “God Bless America.” Additionally, it showcases support for Veterans Day by offering free sundaes, displaying the US flag, and expressing gratitude for military service.

Owner’s Defense and Initial Posting

Kevin Scheunemann, the owner of the restaurant, defended the sign, stating that it was displayed nearly four years ago to openly demonstrate his and his staff’s commitment to serving God and the country. Scheunemann explained that he posted the notice in response to a complaint from a patron regarding Christian music played in the eatery. Since then, the sign has not caused any further issues.

Online Virality and Reaction

Recent attention to the sign surged after a visitor from Oregon shared a photo of it on Facebook, expressing concerns about its perceived exclusivity. The initial post garnered significant attention before it was removed. While some individuals agree with the sign’s message, others took offense at the person who shared the photograph and voiced their opinions. However, local business owners support Scheunemann’s decision to display the sign, asserting that patrons are free to leave the restaurant if they disagree with its principles.

Interpretation by Residents and Corporate Response

Residents of Kewaskum, a small town, seem to interpret the sign as the owner’s expression of beliefs. Dairy Queen officially stated that Scheunemann’s approach is not endorsed by the corporation and that the sign represents the views of this particular proprietor only. The company emphasized that regardless of a customer’s religious views, all franchisees and employees are expected to treat them with respect and decency.

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